Gucci, Gucci spring summer 2013, Gucci spring summer 2013 campaign

Gucci, Gucci spring summer 2013, Gucci spring summer 2013 campaign

The spring 2013 trends are not complete until all the biggest names in the industry bring out their best creations. Gucci is the latest brand to help shape the sunny season's hottest picks list with a multitude of bold modern ensembles beautifully captured in the spring/summer 2013 campaign shot by Mert & Marcus. Anja Rubik and Karmen Pedaru bring the brand's focus to life in a significantly different way compared to the runway looks we previously saw in the Gucci spring 2013 collection.

The change is definitely a high impact one not only because of its focus on how the new creations can be brought in real life but also because the new bold tones bring that fabulous spring energy which feels so comforting in contrast to the current background. Everything about the new ads state high energy with a fab feminine touch. 

Gucci was never afraid to bring high impact touches into the mix and the clear preference for color blocking clearly shows that this approach feels completely natural. Prints are not left out of the equation and benefit from the same type of conspicuous allure as the rest of the designs.